Audience research
The official data a Leeds content agency brief should cite
Hiring content strategy services in Leeds? See which ONS, Companies House and council data an agency's audience brief should cite, and how to check the agency.
Section
Audience research
Audience research
Devolved sources for UK content strategy services
Content strategy services for UK public-sector work: map devolved sources, health and education bodies, language duties and sign-off across all four nations.
Audience research
Bilingual English and Welsh content for Cardiff agency clients
Content marketing agency teams in Cardiff must meet Welsh Language Standards, run a bilingual translation workflow and match audience expectations.
Audience research
Audience research: how UK teams brief content agencies
Audience research for UK content teams: an agency brief checklist, evidence to provide, method choices, privacy safeguards, agency selection and timelines.
Audience research
Buyer personas for content agencies in England
Learn how content agencies in England build and use buyer personas, with research methods, a complete example and UK data-protection guidance.
Audience research
Competitor research: what to keep in-house, what to brief
Competitor research for England content teams: which tasks stay in-house, which to brief to an agency, plus scope, crawl rules, evidence checks and handover.
Audience research
Customer interview topics and questions content agencies should cover before you sign
Customer interview topics and example questions content agencies should cover before you sign, with recruitment, analysis tools and evidence checks for UK teams.
Audience research
When content agencies should use survey tools for audience research
A comparison of YouGov, Prolific, SurveyMonkey, SmartSurvey and Qualtrics for content agencies in England, covering GDPR duties, sample quality and costs.
Audience research
Seven steps to define the content agencies target audience
A seven-step method for content agencies to define a target audience, covering data sources, lawful basis and testing, with England-focused examples and sources.