Costs and pricing
Before you build a content agencies budget template
A practical guide to building a content agencies budget template, with cost blocks, a worked pound example and notes on Corporation Tax treatment.
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Costs and pricing
Costs and pricing
UK day-rate benchmarks to test a content marketing quote
Freelance, public-sector, editorial and one agency day rate published in the UK, used as benchmarks to test a content marketing agency quote line by line.
Costs and pricing
What drives content agencies costs and pricing for a small business?
A guide to content agencies costs and pricing for England buyers, covering retainers, project fees, paid media and the compliance lines that sit outside a quote.
Costs and pricing
Content marketing agency quotes: extras to check
A content marketing agency quote may exclude licences, media, tools and exit work. Check eight possible extras, a contingency example and contract questions.
Costs and pricing
How do content agencies pricing models work when buyers compare quotes?
A buyer's comparison of content agencies pricing models in England: retainers, project fees, day rates and performance deals, with a decision table.
Costs and pricing
How to calculate content agencies return on investment
A step-by-step method for working out content agencies return on investment, from baseline data and fee mapping to attribution, VAT and a short checklist.
Costs and pricing
Content marketing agency retainer: scope and terms
A guide to content marketing agency retainer scope, indicative UK fee bands, payment terms, regional differences and contract points to agree before signing.
Costs and pricing
Briefing content marketing agencies: UK small-business guide
A UK small-business guide to briefing content marketing agencies, comparing project scopes and quotes, checking funding support and reviewing compliance.
Costs and pricing
Content marketing agency vs freelancer: which suits UK businesses?
Compare a content marketing agency with freelance support by workload, team cover and UK off-payroll responsibilities before choosing a model for your business.
Costs and pricing
When a content marketing agency retainer may suit your team
A practical guide to when a content marketing agency retainer may suit your team, weighing workload, in-house overheads, flexibility and compliance.