Rules and ethics
When does the ASA CAP Code cover agency content as an ad?
Content marketing agency output falls under the CAP Code whenever it is promotional and paid for, so recognition, disclosure and evidence duties bite early.
Section
Rules and ethics
Rules and ethics
Post-Brexit content marketing agency rules in Belfast
Content marketing agency teams in Belfast face UK GDPR, PECR and EU transfer splits. Here is how dual-market access works today.
Rules and ethics
IR35 and VAT checks when choosing content strategy services
For buyers, IR35 status, VAT registration, place of supply and payroll exposure when commissioning content strategy services from UK agencies or freelancers.
Rules and ethics
How UK GDPR and PECR change a content agency brief
A content marketing agency brief in the UK must name ICO consent standards, lawful bases, cookie rules and email marketing consent before work starts.
Rules and ethics
4 green-claims checks for a Bristol content marketing agency
Before a content marketing agency in Bristol writes green claims, check the CMA tests, ASA codes, evidence and wording, plus finance and food rules.
Rules and ethics
Content marketing: when to check UK agency ad rules
Content marketing teams: a pre-launch timeline for checking UK agency briefs against CAP, ASA, UK GDPR, PECR and consumer contract rules.
Rules and ethics
Content marketing agency contracts: terms to settle first
A practical content marketing agency contract checklist covering scope, payment, confidentiality, data protection, copyright, liability and dispute terms.
Rules and ethics
Consent or legitimate interest? How content agencies handle data protection
A practical England guide to data protection for content agencies, covering consent, legitimate interests, ICO PECR email rules and ASA ad compliance.
Rules and ethics
Before you publish a content agencies disclosure policy
How to write a content agencies disclosure policy in England: paid promotion labels, data protection duties and the records that make a campaign defensible.
Rules and ethics
Content marketing compliance: UK consent and claims
Content marketing compliance for UK agencies: the consent and claims laws, regulators and practical checks to review before appointing or renewing a supplier.
Rules and ethics
When to check content agency rules and ethics before you brief
Where content marketing agencies should check data protection, ad codes, copyright, accessibility and professional ethics, stage by stage in the client brief.
Rules and ethics
Content marketing agency contract terms: what UK clients must check
Content marketing agency contract terms explained for UK buyers: termination and notice periods, IP assignment in writing, payment, data and liability clauses.
Rules and ethics
Questions to ask a content marketing agency before you sign
Use this checklist of questions to ask a content marketing agency, covering fees, ownership, GDPR, ASA rules and reporting before you sign a UK contract.