Rules and ethics
When does the ASA CAP Code cover agency content as an ad?
Content marketing agency output falls under the CAP Code whenever it is promotional and paid for, so recognition, disclosure and evidence duties bite early.
Topic
cap code
Rules and ethics
Questions to ask a content marketing agency before you sign
Use this checklist of questions to ask a content marketing agency, covering fees, ownership, GDPR, ASA rules and reporting before you sign a UK contract.