Outlook
Before you brief AI work to content agencies, check the data rules
How AI applications change content agency briefs in England, covering new data law, ICO guidance on AI and what to write into a statement of work.
Topic
data protection
Rules and ethics
Consent or legitimate interest? How content agencies handle data protection
A practical England guide to data protection for content agencies, covering consent, legitimate interests, ICO PECR email rules and ASA ad compliance.
Rules and ethics
Before you publish a content agencies disclosure policy
How to write a content agencies disclosure policy in England: paid promotion labels, data protection duties and the records that make a campaign defensible.
Operations
Content marketing agency quality checklist for sign-off
Content marketing agency quality checklist with pass/fail tests for briefs, data rights, creative, market claims, agency terms and sign-off evidence.
Rules and ethics
When to check content agency rules and ethics before you brief
Where content marketing agencies should check data protection, ad codes, copyright, accessibility and professional ethics, stage by stage in the client brief.