Measurement
Which attribution model should a UK content team choose for reporting?
A comparison of last click, first click, linear, position-based and data-driven attribution models, plus a five-step way to choose one for UK reporting.
Topic
measurement
Measurement
Five tests for content marketing agency benchmarks
Five tests help you assess content marketing agency benchmarks: check definitions, samples, collection windows, methods and fit before quoting figures.
Measurement
Content marketing agency metrics: trace every number
A practical guide for content marketing agencies: define each metric, record its source and date, and report attribution limits clearly.
Measurement
How to build measurement and reporting for content agencies
A practical guide to how content agencies plan measurement, pick metrics, attribute results and report to clients, plus a measurement plan checklist.
Measurement
Content agencies measurement mistakes buyers should check before signing
The content agencies measurement mistakes buyers see most, with symptoms, evidence to request, practical fixes and what to check before signing a reporting contract.
Measurement
Content marketing dashboards: client reporting principles
Use these content marketing dashboard principles to align client decisions, metric definitions, lawful tracking, accessibility and reporting schedules.
Costs and pricing
How to calculate content agencies return on investment
A step-by-step method for working out content agencies return on investment, from baseline data and fee mapping to attribution, VAT and a short checklist.