Measurement
Which attribution model should a UK content team choose for reporting?
A comparison of last click, first click, linear, position-based and data-driven attribution models, plus a five-step way to choose one for UK reporting.
Topic
SEO
Costs and pricing
Before you build a content agencies budget template
A practical guide to building a content agencies budget template, with cost blocks, a worked pound example and notes on Corporation Tax treatment.
Audience research
Competitor research: what to keep in-house, what to brief
Competitor research for England content teams: which tasks stay in-house, which to brief to an agency, plus scope, crawl rules, evidence checks and handover.
Measurement
Content marketing agency metrics: trace every number
A practical guide for content marketing agencies: define each metric, record its source and date, and report attribution limits clearly.
Measurement
Content agencies measurement mistakes buyers should check before signing
The content agencies measurement mistakes buyers see most, with symptoms, evidence to request, practical fixes and what to check before signing a reporting contract.
Measurement
Content marketing dashboards: client reporting principles
Use these content marketing dashboard principles to align client decisions, metric definitions, lawful tracking, accessibility and reporting schedules.
Strategy
Content agencies strategy framework explained for planning teams
How to build a content agencies strategy framework: objectives, a staged plan, KPIS and a review cycle, with a comparison table and a worked example.
Audience research
Seven steps to define the content agencies target audience
A seven-step method for content agencies to define a target audience, covering data sources, lawful basis and testing, with England-focused examples and sources.
Outlook
What three 2027 pressures mean for content agency retainer budgets
Three 2027 pressures on content agency budgets, plus an illustrative margin example, retainer bands, scenarios, skills costs and contract triggers.