Rules and ethics
Post-Brexit content marketing agency rules in Belfast
Content marketing agency teams in Belfast face UK GDPR, PECR and EU transfer splits. Here is how dual-market access works today.
Topic
uk gdpr
Rules and ethics
How UK GDPR and PECR change a content agency brief
A content marketing agency brief in the UK must name ICO consent standards, lawful bases, cookie rules and email marketing consent before work starts.
Rules and ethics
Content marketing: when to check UK agency ad rules
Content marketing teams: a pre-launch timeline for checking UK agency briefs against CAP, ASA, UK GDPR, PECR and consumer contract rules.
Audience research
Audience research: how UK teams brief content agencies
Audience research for UK content teams: an agency brief checklist, evidence to provide, method choices, privacy safeguards, agency selection and timelines.