Strategy
Content agencies strategy framework explained for planning teams
How to build a content agencies strategy framework: objectives, a staged plan, KPIS and a review cycle, with a comparison table and a worked example.
Topic
UK marketing
Audience research
Seven steps to define the content agencies target audience
A seven-step method for content agencies to define a target audience, covering data sources, lawful basis and testing, with England-focused examples and sources.
Operations
How to brief a content marketing agency in the UK
Briefing a content marketing agency in the UK: practical guidance on outcomes, audiences, a usable template, compliance, approvals, measurement and ownership.