Foundations
Content agencies: four business models explained
A guide to retainer, project, performance and hybrid models for content agencies, including how billing, risk and contract terms affect buyers.
Topic
agency pricing
Costs and pricing
UK day-rate benchmarks to test a content marketing quote
Freelance, public-sector, editorial and one agency day rate published in the UK, used as benchmarks to test a content marketing agency quote line by line.
Costs and pricing
Content marketing agency quotes: extras to check
A content marketing agency quote may exclude licences, media, tools and exit work. Check eight possible extras, a contingency example and contract questions.